Maersk Oil needed a strong platform (no pun intended) for communicating the company's wide range of HR-related programs and services to employees, managers and human resource personnel. Our solution was a flexible digital and print identity that was anchored in the claim, "Grow with the flow" as well as the central image of the pipe.
App empowering the employee to figure out the financial consequenses of relocating to a foreign country.
Art direction: Kasper Sierslev
Copy: Jesper Munch Toldam